Content
At its core, Digital Signage is more that about the hardware and software that goes into building a system (although that is a big part of it). It's also more that about making sure that your screens are never off when they should be on. Really, it's all about what's actually playing on the screen – the content.
We offer a two tier approach to the content services that we provide, our FlexTheme designs and our customized solutions.
FlexThemes
Our FlexTheme Designs allow you to speedily deploy your campaigns in a wide variety of professional, engaging presentation styles. From designs based on static backgrounds and still images, to more advanced themes sporting full motion backgrounds, video and other rich media – customers have a variety of choices. Our design team will customize the FlexThemes to incorporate your brand, colors and corporate logo. We also work with you to incorporate your media into the templates and create playlists that can be scheduled for as your business needs dictate.
For a cost effective and timely solution to your content needs, FlexThemes provide a way for you to get up and running with your customized messages on the CMS platform of your choice. Out extensive catalog of prebuilt themes allows you to select a basic direction which can be customized with your choice of backgrounds, custom graphics and animations, or used as is. The FlexTheme designs are easy and quick way to get professionally produced content and they cover a wide variety of industries and design styles.
Our Customized Approach
For businesses that are looking for a more customized approach, we offer a variety of content design and production services including software development services that can integrate your corporate data into the content for the digital signage system. For instance, product and pricing information can be periodically checked from an inventory system, and for those products not selling as well as others; relevant promotional content can be displayed. Alternatively, based on the successful sales of a particular product, specific content could be displayed to up sell or cross sell other products.
Periodically we get called upon to work on custom solutions that require us to develop components using programming tools such as XML, PHP, VB, VC as well as additional tools and platforms.
From creating custom graphics, complex animations and sophisticated 3D renderings (such as wayfinding applications) to building robust and flexible turnkey solutions integrated with your business systems, Multigraphics can assist you every step of the way in building engaging and effective content.
Datafeeds
Data feeds allow your network to become an important source of information. Whether your audience prefers news headlines, the latest entertainment gossip, up-to-the-minute stock and market indices, instant sports scores and updated weather reports; Multigraphics can provide you the right data feed and integrate it into your content.
Typically, data driven feeds are highly customizable using Flash and graphics to create the company's branded look and feel. You also have the flexibility of displaying whatever subset of data that you need to. For example, a network operator may decide to have only 3 or 4 stocks from the NASDAQ feed or the weather for only one city from the Accuweather feed.
The bottom line is that using updated data feeds in your content will keep viewers of your digital signage engaged and informed. At the same time, your network will be relevant to the needs of your viewers.
