Think big, start small…
Typically, a digital signage network will begin with fewer displays and grow over a period of time to include more displays in more locations.
It is important to look at digital signage in terms of “think big, start small” since digital signage is not a product but an on-going process and as such has to be done in a systematic and streamlined manner. It is important to understand what digital signage is and what it can do for your business, before committing time, money and other valuable resources. Before embarking on a digital signage project of any scale it is important to highlight the objectives of the project.
There can be (and normally are), multiple objectives to most installations including sales uplift, marketing, brand and product awareness, among others.
