We have compiled a list of resources to make it easier to conduct further research on the possibilities that digital signage solutions present.
Arbitron Digital Place-Based Video Study 2010 (PDF – 3.6Mb)
The goal of the research is to set universe estimates for digital place-based idea by benchmarking the size and profile of total viewers across the United States. This is an insightful study and a careful read is highly recommended.
OTX and Seesaw Networks Digital Signage Awareness Study (PDF – 5Mb)
This ongoing commissioned study with OTX is designed to measure awareness, engagement and impact, as well as attitudes toward digital signage as compared to other media. Further, it explores various consumer segments, or Life Patterns, and how this medium intersect them in places where they go everyday.
The Benefits of Digital Signage in Retail - sponsored by NEC (PDF – 119Kb)
Learn how a digital signage network can cut costs and increase sales.
Creating Profit from a Digital Signage Network – sponsored by NEC (PDF – 205Kb)
The goal of the research is to set universe estimates for digital place-based idea by benchmarking the size and profile of total viewers across the United States. This is an insightful study and a careful read is highly recommended.
